Callaway Golf Company (NYSE:ELY) has announced that the latest addition to its successful HX family of golf balls, the HX® Hot Golf Ball, has a new 3-piece construction that delivers blistering ball speed and surprisingly soft feel. HX Hot also features the revolutionary HEX Aerodynamics for the consistent ball flight that has driven the HX Tour Golf Ball to success on the worldwide tours and at retail.
“The HX Hot Golf Ball demonstrates how Callaway Golf ball engineers can create a ‘Demonstrably Superior and Pleasingly Different‘ product by focusing on unique, untraditional solutions in design and development,” said William Baker, Callaway Golf chairman and CEO. “Differentiating our product in the cluttered distance ball category called for just this type of creativity and we are very pleased with the outcome.
“The new HX Hot Golf Ball boasts significant improvements over traditional 2-piece distance offerings. The new, highly resilient core — essentially the ball’s engine — is super-fast, and kick starts a chain reaction that produces explosiveness off the clubface. The revolutionary HEX Aerodynamics on the cover also are improved, with the hexagons and pentagons optimised to reduce drag, increase lift and maximize distance.
“Golf ball designers will tell you the essence of a ball’s performance lies in the interaction between its layers. In creating the HX Hot, Callaway Golf engineers successfully added feel to a distance ball by separating the high resilience core from its fast cover with a soft, thin boundary layer that reacts like rubber — interacting at impact with the cover to ignite velocity while maintaining feel. The ball flies fast off the face and goes long — really long.
“The cover of the HX Hot Golf Ball also has been improved to reduce spin off the driver for a penetrating trajectory. Like other balls in the HX family, the HX Hot has 332 geometries on the cover, blanketing the surface of the ball with 100% coverage — unheard of in competitors‘ golf balls and critical to the superior flight properties and overall performance of the HX Hot Golf Ball. Achieving 100% surface coverage allows Callaway Golf engineers to tune lift and drag properties of the ball in order to reduce distance-robbing initial drag and increase length-promoting lift during flight.”
The HX Hot Golf Ball from Callaway Golf will ship to retailers on 15th January and carry a manufacturer’s suggested retail price of $32 per dozen.
Callaway Golf Company www.callawaygolf.com
Global Edition
