Global Edition

Callaway’s Biggest Demo Day

12.30am 7th April 2003 - Corporate

Callaway Golf has announced plans for their biggest ever Demo Day, taking place during The Masters weekend on 12th April 2003, to launch The Big Test Drive, a month long consumer promotion designed to encourage golfers to test Callaway Golf’s GBBII drivers.

At over 50 venues across Europe, and with over 100 Callaway Golf employees taking part, including Neil Howie, Callaway Golf’s managing director, it is anticipated that well over 2000 golfers will be offered the opportunity of testing the product on that day – whether hitting shots on a practice range, or better still, over 18 holes of golf.

Callaway Golf’s Tour Pro staff has volunteered their services on 12th April. Nick Dougherty, Bernard Gallagher, Alastair Forsyth, Pierre Fulke, Barry Lane and Warren Bennett will all be getting involved, hosting golf clinics and giving golf lessons at six different venues across Europe. They will be actively encouraging trial and explaining to consumers why the GBBII Driver has been so successful on Tour and has made such a difference to their games.

“The Great Big Bertha II is great. It definitely goes further than my old driver, the C4, and it’s more forgiving,” said Nick Dougherty, 2002 EPGA Tour Rookie of the Year, who will be present at the Marriott Forest of Arden, UK on 12th April. “I’m getting a really consistent ball flight from it. You don’t have to hit it out of the centre to get a good result.”

“Callaway Golf sees this as a great opportunity of getting face to face with our consumers and getting the GBBII Driver into their hands, particularly over The Masters Weekend when the golf season seems to wake up,” said Neil Howie, managing director of Callaway Golf Europe. “I’ll be active on the tee myself at my home course, Marlborough Golf Club, handing out drivers for people to try. I know my fellow golfers will love the performance and forgiveness of the GBBII Driver once given the opportunity of playing it over a few holes”.

The Big Test Drive promotion will be running from 12th April until 8th May at all participating retailers.

Details of all participating venues on the 12th April and thereafter can be found at www.callawaygolf.com/locator/

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