Global Edition

Callaway redesigns consumer website

9.00am 18th February 2004 - Corporate

Callaway Golf Europe has announced the launch of its new consumer website, completely redesigned to deliver an entertaining, informative and interactive online golf experience. This friendly new site provides visitors with easily accessible content, tools and resources along with timely information about Callaway Golf® clubs, golf balls, accessories and services.
“We decided to revamp and re-launch our site based on consumer feedback on what they want a website to be,” said Patrice Hutin, president and COO, Callaway Golf. “Our goal was to provide consumers with a site that would be easy to read, easy to navigate and fun to use – much like our product technology. Based on early feedback, the site delivers on that goal.”
The site has been divided into seven main areas, allowing visitors to quickly and easily locate information on specific topics or product lines. Each main area contains detailed information and interactive demonstrations of Callaway Golf products and innovations, and the site provides biographical information on Callaway Golf Staff Professionals and the history and heritage of the company and sport. A number of new features will also soon be added, including:
Golf Ball Selector – A real-time, interactive resource that asks visitors a series of questions about their game, and then provides recommendations on which golf ball is best suited for their needs.
My Golf Bag – Designed to deliver great gifts every time, this function allows visitors to add personal product preferences to a golf bag and then easily email their wish lists to friends and family.
Product Demonstrations – In response to consumer demand for more sophisticated and detailed product demonstrations, Callaway Golf has added 16 complete product demonstrations of balls, clubs and accessories. Each 30-second demo is packed with tips and technical information.
Callaway Golf Europe worked on the site with their parent company Callaway Golf Company and the redesign has been implemented with the help of US based Fingerprint Interactive, a division of The Brownstein Group. The two companies collaborated on overhauling the site’s architecture, design, copy and overall content and functionality to build a site that reflects the friendly performance and technology of the Callaway Golf brand.
Callaway Golf

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here