Global Edition

Callaway Golf enters forged iron market

12.30am 22nd March 2005 - Corporate

Callaway Golf Company (NYSE: ELY) has announced that shipments of the new Callaway Golf® X-Tour™ Irons will begin 15th April marking the Company’s long-awaited entry into the forged iron market. The X-Tour Irons feature the playability and feel that better golfers demand while incorporating proprietary technologies that have established Callaway Golf as a world leader in golf equipment.
The X-Tour Irons are forged in 2 pieces – a notch-weighted, cavity-back design and a face plate design – made entirely from soft 1020 carbon steel. The body is forged as one piece with the back cavity and face platform precisely milled to accept the face, which is laser-welded to the body. This design process allows the X-Tour Irons to incorporate a 360 degree Undercut Channel, Extreme Notch Weighting and a modified bore through hosel.
As lead designer of the X-Tour Irons, Roger Cleveland, chief of design for Callaway Golf, used his years of club making experience to deliver an iron design that displays classic lines, not only from a technical standpoint but, equally important, from a visual perspective as well.
“It has been very exciting for me to work on Callaway Golf’s first iron offering in a category that appeals to so many passionate and skilled golfers,” Cleveland said. “I believe the X-Tour Irons bring a new level of performance in shot-making that can be easily discerned and enjoyed by better golfers.”
The X-Tour Irons come standard with True Temper Dynamic Gold steel shafts in flexes of R300 (regular), S300 (stiff), and X100 (extra stiff). The standard set makeup is 3-iron through pitching wedge with a manufacturer’s suggested retail price of $1,280. A 2-iron can be special ordered.
Callaway Golf Company www.callawaygolf.com

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