Global Edition

Callaway Golf at Direct Golf UK

7.45am 23rd February 2007 - Corporate

Direct Golf UK has announced that Callaway Golf has joined the family of brands offered at Direct Golf UK and granted authorised supplier status to the Huddersfield based retailer. The agreement means that the Callaway, Odyssey, TopFlite and Ben Hogan brands will be available to customers through the company’s retail and mail order sales channels.

Direct Golf UK’s founder and managing director John Andrew said, “I am absolutely delighted to be able to confirm this agreement with Callaway Golf. Our business proposition is about offering leading brands to our customers at the best possible prices and to be able add four such major names to our family is a win, win situation for everyone concerned. Our portfolio offering now totals 100 individual brands, which I believe is unrivalled anywhere in Europe.”

Rhodri Vaughan of Callaway Golf added, “Callaway Golf goes to great lengths to ensure that its preferred retail partners are able to represent the company’s brands to the highest standards offering customers quality service levels. We have been highly impressed with the way Direct Golf UK has expanded its business in recent years and felt it was the right time to work in partnership with John and his team.”

Direct Golf UK www.direct-golf.co.uk

       

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