Global Edition

Callaway Announces Important Changes to Its Swedish Sales Team

9.46am 9th July 2014 - Corporate

From left: Fredrik Brandt, Filip Modig, Martin Wild, Lars Aldskogius, Johan Sköld, Björn Gyllensjö
From left: Fredrik Brandt, Filip Modig, Martin Wild, Lars Aldskogius, Johan Sköld, Björn Gyllensjö

Callaway Golf today announces an important restructure of its Swedish sales team, positioning it to take advantage of significant growth opportunities in Northern Europe and further enhance its relationship with its network of Preferred Retail Partners.

Callaway continues to grow its business in Europe, fueled by significant product launches, including the Big Bertha and Big Bertha Alpha Driver and X2 Hot family of products, and sees Sweden, with its near 500 courses and half-a-million registered golfers, as key to its continued global success.

The Swedish team will be headed by 15-year Callaway veteran, Lars Aldskogius, who will report into UK–based Martin Wild, who manages the commercial teams in the UK, Ireland and Northern Europe.

Martin commented: “I am extremely excited at the prospect of working with this new team. The Swedish market is very buoyant at the moment and with our larger, more focused sales force, Callaway is expecting to substantially increase its business in the region over the coming months.

“By increasing the number of people in our team, from four to five, we can enhance the service we offer customers and support a greater number of Fitting Days. To give customers the best experience from our highly-technical, innovative product line we believe custom-fitting is crucial and the growth in our sales and fitting team will allow us to deliver a world-class service.”

Neil Howie, Managing Director of Callaway Golf EMEA, added: “When we restructured our UK commercial team towards the end of 2012 we saw a substantial increase in sales and encouraging levels of positive feedback from our customers. We are using the knowledge gained from this experience to now invest in the Swedish market, an important part of our Northern Europe business.”

Northern Europe Sales Force Structure:

Lars Aldskogius, Field Sales Manager

Lars has been with Callaway for over 15 years and will lead the team of Swedish sales representatives.

Björn Gyllensjö, Area Sales Representative/ Fitting Technician – Sweden South

Malmo-based Björn was previously an Area Sales Representative for Acushnet and for 12 years represented the FootJoy brand in southern Sweden. Prior to this, he was a PGA Professional playing on the Swedish Tour.

Fredrik Brandt, Area Sales Representative/Fitting Technician – Sweden West

Fredrik’s seven years with Callaway have included a period as a Demo Tour Fitting Technician in Sweden and five years based at Callaway’s European headquarters in the UK, as an Inside Sales and Customer Service Supervisor.

Johan Sköld, Area Sales Representative/Fitting Technician – Sweden East

Following 15 years as a PGA Professional Golfer, seven spent playing on The European Tour, Stockholm-based Johan joins Callaway from Cobra Puma Golf where he was an Area Sales Representative for four years.

Filip Modig, Area Sales Representative/Fitting Technician – Sweden North

Filip worked as a PGA club professional in various parts of Sweden and before joining Callaway, was a PGA Professional and Club Manager at his hometown Hudiksvalls Golfklubb.


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