Caledonian Golf has announced ambitious plans to develop and focus on its leading brand, ProQuip, the award winning range of weather wear for the golf and outdoor wear markets.
The move, which will take advantage of the growing golf wear market, will result in the sale of the Ben Sayers brand and certain trading assets to Tandem Group plc, a leading company in the UK’s sports and leisure equipment sector.
ProQuip is distributed internationally and is the number two leading brand in its sector in the UK, having doubled its market share over the past five years.
Richard Head, currently technical and production director will become director and general manager of ProQuip once the Ben Sayers sale goes ahead.
“This is an exciting time for golf wear internationally – changing attitudes to golf fashions means that some high street names are already moving into the golf market,” said Richard Head. “According to Mintel’s 2001 Golf Industry Research Report, spending on all golf goods is expected to grow by more than 26 per cent in real terms over the next four years.
“We believe that with ProQuip’s experience, quality and stylish range of weather wear we are perfectly placed to take advantage of this growing market without losing sight of our core business – providing the highest quality waterproof clothing for serious golfers,” he added.
ProQuip will continue to be based in North Berwick and will share premises with Ben Sayers in the town.
The sale of Ben Sayers to Tandem is intended to be completed by mid-February. Caledonian Golf expects to realise a total in excess of £1.5 million from the sale of Ben Sayers. The company has been advised by PricewaterhouseCoopers and McClure Naismith.
The 2002 range of ProQuip’s premium weather wear features seven new items and was introduced at the US PGA Golf show in Orlando last week.