Global Edition

Big Max increases European market share

11.45am 20th August 2020 - Corporate

Golf bag and push trolley specialist Big Max has reported that it has extended its lead in both golf bag and push trolley market share following the publication of sales figures for the first half of 2020. 

Despite the impact on sales across the market due to the Covid-19 pandemic, details collected from Golf Datatech shows that Big Max increased its market share in its two key categories across the German-speaking market, the traditional marker for results across continental Europe. 

The brand underlined its 20-year position as Europe’s leading push trolley with an increase in market share from 42.1% in 2019 to 43.2%, while Big Max experienced even better growth in the golf bag market, taking the no.1 spot with an increase from 28.7% to 32.5%.

Thomas Reiter, owner of Big Max, commented: “It’s been a very difficult first half of the year for everyone, so I’m delighted to get this good news. We have launched some great new bags such as the Aqua Hybrid 2 that has really helped to drive our growth in that category, and I’ve also been very pleased with how the new Ti Lite has complemented our innovative Fold Flat range of push trolleys. With golf now experiencing an increase in demand across the world, I hope that the whole market can get the lift it needs for the second half of 2020.”

Big Max is to launch its latest golf bag range early this autumn, while the company is also set to unveil a new range of electric trolleys.


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