Global Edition

Big Max comes to Brier’s rescue

10.41am 22nd July 2020 - Corporate

Austrian Tour Pro Markus Brier is indebted to trolley manufacturer BIG MAX after the company lent him one of its prototype power trolleys to serve as stand-in for his caddy during his recent appearances on the European Tour in Austria.

With the Tour returning behind closed doors at the Austrian Open and the Euram Bank Open, many players faced the prospect of returning to competitive play without their caddies. This is where Austrian trolley and bag specialist BIG MAX stepped in to help compatriot Brier find an extra special way to get his bag round the course.

“It was a real honour to have the first two events on the return to the European Tour in Austria. And when I realised I would not have a caddy, it was fantastic that I could get the latest technology from an iconic Austrian brand to help me round the course at my home events,” commented Brier after his top-50 finish at the Euram Bank Open.

“The BIG MAX trolley was so easy to use and it looked amazing – people couldn’t believe it was an electric trolley. There was heavy rain for eight holes at the Austrian Open and Adamstal is such a tough course. My playing partner’s trolley battery gave in after 14 holes, but the BIG MAX just kept on going. It surpassed all my expectations, and the umbrella holder was a life saver!”

Big Max’s e LITE 4 is an ultra-compact electric trolley that conceals its working mechanisms within the body of the trolley. Made from powder-coated aluminium and weighing just 6kg, the minimalist design features an ergonomic ring control mechanism on the handle that powers a whisper-quiet motor. Including practical features such as automatic downhill braking, remote control option and adjustable brackets that can take a Tour bag, the e LITE series will retail at around £2,000 and is set to launch at retail at the end of this year.

Thomas Reiter, owner of BIG MAX, was delighted following the successful Tour debut for the brand. He said: “It is unheard of having trolleys on the European Tour, so we are very excited to show off our prototype for the e LITE 4. We have had the e LITE trolleys in development for over 2 years and are ready to launch them in 2021. Markus is a golfing legend in Austria, playing on the country’s best courses, so it is fitting that we give the world the first look at the very best trolley Austria has to offer.”

 /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here