Ashworth, the top golf apparel brand, has revealed its plans for TV advertising during the 2005 season. A four month campaign, running from April to July inclusive, will see a 30 second commercial shown on the Golf Channel during their prime time programmes. The Golf Channel, which launched in November 2003, is fast becoming many viewers preferred source of daily golf news and information
The Ashworth campaign will kick off during the Golf Channels‘ coverage of the US Masters, which starts on 7 April. Further advertisements will be shown during the Big Break, the golf world’s own version of reality TV, and during the hugely popular daily Golf Central show, a 30 minute comprehensive review of the latest scores and highlights from the world’s major tours including the European Tour.
Commenting on this year’s campaign, managing director of Ashworth Europe Grahame Jenkins, says, “The campaign is extremely focused on core markets, golfers who have traditionally supported the authentic and innovative approach of Ashworth. We are the golfers‘ choice and being seen on the Golf Channel which has built up a dedicated following of fans and players alike tuning in regularly for their fix of coverage of the sport, reinforces the brand values and re-affirms our position as market leader.”