Global Edition

Aldila’s new shaft launched in Europe

12.30am 25th March 2002 - Corporate

Aldila, the leading designer and manufacturer of high performance graphite golf shafts, unveiled a revolutionary new shaft at the 2002 PGA Merchandise Show in Orlando, Florida. Supplies have just been released for the European launch.

The company says that the new ‘Aldila One’, featuring Aldila’s patent-pending Segmented Flex Technology, offers the golfer an unprecedented degree of personalised launch control. Featuring multiple segments, each controlled separately, the new shaft allows for extremely precise performance optimisation.

Mike Rossi, Aldila vice president of sales and marketing says the new product concept will “offer the player three different tip flex options, providing unprecedented opportunity to optimise launch angle while maximising distance and control.” He added that the ‘Aldila One’ would be the focus of all of Aldila’s marketing activities and PGA Show efforts for 2002.

Developed by Aldila Engineering VP John Oldenburg and his staff, ‘Segmented Flex Technology’ refers to the unique flex characteristics of each discrete shaft segment. Oldenburg called the innovation, “the first major leap forward in golf shaft performance since the development of graphite itself.”

Aldila supplies leading manufacturers, distributors and custom-club makers with high quality graphite shafts for golfers of all abilities. Aldila is publicly traded on the NASDAQ with the symbol ALDA.

More information about the “Aldila One” shaft and other Aldila products is available from Neil Gray at Golf Marketing Services (GMS) on + 44 (0) 1438 718399 (neil@gmsgolf.co.uk) or Heath Chapman at Aldila Europe on +44 (0) 2476 545651 (heath.chapman@1way-co.uk).

Aldila www.aldila.com

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