Global Edition

 

Aldila’s launch proves a winner

8.40am 4th July 2005 - Corporate

Aldila’s new NV Iron graphite shaft has been launched in style, proving to be a winner less than a fortnight after it was launched. The game’s leading designer and manufacturer of high performance graphite shaft launched its latest addition to the NV line on 15th June and only 11 days later it was used to win the French Open at Paris National.
“It’s an incredible start,” said Mike Rossi, Aldila’s vice president of marketing and sales. “All our research indicated that the new NV Iron graphite shafts performed really well and to achieve a Tour success so soon after the launch, confirms our belief that they can be used at the highest level and so can meet the demands of the world’s best players.”
Aldila’s NV Iron has created an incredible stir since it was shipped to golf shops in mid-June. It went straight onto Golf Digest’s ‘buzz list’ and is also starting to create waves on both sides of the Atlantic.
“The NV Iron is a natural progression in our product line,” said Rossi. “The NV Wood shaft continues to be the most popular brand wood shaft in the market today and we believe the NV Iron will have a similar success in the premium iron market.
“We started to test the NV Iron on the PGA Tour at the beginning of January and we have been extremely pleased with the results. Rich Beem hit 90% of greens in regulation – the most in the field – at a recent PGA Tour event and now we have our first Tour victory under our belt as well.”
The NV Iron is available in two models, both featuring low torque, progressive tip-flex, constant weight designs – The 105 gram Pro Model and the 130 gram Tour Model, in both parallel and taper tip.
Aldila is publicly traded on NASDAQ with the symbol ALDA.
Aldila www.aldila.com

       

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