Global Edition

adidas Golf Introduces Tour 360

12.15am 28th November 2005 - Corporate

adidas Golf has elevated golf footwear to a higher level with the introduction of Tour 360. More than a shoe, Tour 360 is an essential piece of equipment targeted at serious players who seek every competitive advantage.
“The Tour 360 is the next in a long line of innovative products from adidas,” said Bob Maggiore, global marketing director for adidas Golf. “For 50 years the adidas mindset has been focused on finding ways to help athletes perform better, and the Tour 360 is an example of that. Not only will this extraordinary new product help the athlete perform better on the golf course, we‘re confident that it will profoundly influence the future of golf footwear.
The Tour 360 received the first half of its moniker because it is a tour-level product built with the serious athlete in mind. The 360 comes from the combination of technologies it employs and the way that they “surround” the foot, providing tremendous stability and support. In fact, the Tour 360 offers the most comprehensive package of performance technologies of any shoe that adidas Golf has ever introduced.
New technologies include:

In addition to the Tour 360’s technology it is also the most progressive design in golf footwear from adidas Golf. The design is a clear advancement from the traditional golf silhouette, and its lines, shapes and bold colours are an aggressive step in golf footwear. From the wrap to the transparent TPU outsole, one glance tells you that the Tour 360 is different from all other golf shoes on the market.
“The Tour 360 is the most innovative golf shoe that we have ever produced,” said Dave Ortley, global product manager for adidas Golf Footwear. “This product combines true athletic performance attributes with true golf performance attributes, which is what makes it more than another golf shoe – it makes it an essential piece of golf equipment.”
Initially, the Tour 360 will be available in three colour combinations starting in the autumn: black/black/metallic silver; running white/black/power red; running white/white/black. Two additional colour combinations are planned for release next spring. The recommended retail price is £119.99 / €199.00
adidas Golf www.adidasgolf.com

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