Sweet times are forecast for members of The Professional Golfers‘ Association and golfers across the UK. Nestlà© UK Ltd, the world’s largest food company, has just signed a contract to become the PGA’s latest partner. As a result many of the UK’s most popular snacks and hot beverages will soon be available through pro shops and other large golf outlets.
As part of the deal, brands such as KitKat, Yorkie, Rolo, Aero and Nescafà© will be enjoyed by some 6,000 golf professionals and, according to figures published by Mintel, five million leisure golfers across the UK.
A number of joint promotional initiatives will also result. Mike Gray, commercial director of the PGA said, “Over the winter we will be working with Nestlà© on new promotional ideas to be launched in the spring of 2005. These will hopefully create an increased awareness of golf, the role of the PGA professional in general and of course Nestlà©’s range of great products.”
“What’s more, Nestlà© is currently developing a unique range of merchandising equipment for pro shops around the country, including a number of vending options,” continued Mike. “One of our key aims in establishing the relationship with Nestlà© was to extend the choice of food and beverage options in golf shops, and also minimise the time pros need to spend looking after them.”
Neil Ducray, marketing director at Nestlà© Rowntree added, “Golf is a fantastic game for people of all ages and we are delighted to become an official PGA Partner. Our confectionery range offers something for all golf fans – great hunger filling products like Yorkie for golfers who have worked up an appetite, KitKat 4 finger for those after a snack and the more indulgent Aero and Rolo which are popular brands with females.”
Nestlà© Rowntree www.nestle.co.uk
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