Amenity Technology and Seoul Nassau UK, two of the largest companies in the European turf market, have announced a merger with immediate effect. Amenity Technology managing director Carl Crome said, “Seoul Nassau have long been one of our biggest customers and they expressed an interest in our companies forging closer links about a year ago. It makes sense that we should merge in order to create a more efficient and stronger company.”
Seoul Nassau MD, Craig Treharne was similarly upbeat. “We have been spending a lot of money buying product from Amenity Technology,” he said “and with the massive growth that we have experienced over the last three years we needed to cement our business relationship and make better use of the synergies that exist between us.”
According to Crome it is ‘business as usual’. “Nothing has changed as far as I am concerned. Amenity Technology is simply a separate division of the Seoul Nassau group. We will continue to trade as a company and we will still be using our existing distributor network – no one is going to be cut out of the loop.”
Since inception more than a decade ago Amenity Technology has grown into a multi million pound company specialising in fertilisers and equipment for the fine turf market, particularly in golf where the majority of business is conducted. Along with their own brand ‘Fertech’ fertiliser, Amenity have the distribution rights for Sustane Natural Fertiliser and Bayco golf course equipment.
Younger but no less dynamic, Seoul Nassau was originally formed to facilitate the importation of range balls from Korea. Since then it has grown into a multi faceted organisation that sells fertiliser, course equipment, bespoke signage and range equipment. Among the product range are such well-known labels as Pattisons, Par-Aide, Pareto, Epic along with US companies that include Hollrock and SGD. The company has recently been promoting the Seoul Nassau automated tee for driving ranges.
This is the second merger of two turfcare companies is as many weeks. Earlier this month Vitax acquired the business and assets of Supaturf Products.