59club, the industry leading customer service analysts and training provider, has announced its expansion into the Nordic regions of Iceland, Finland, Norway, Sweden and Denmark, bringing their wealth of Mystery Shopper Audits, Satisfaction Surveys and Employee Training Programs – created specifically for the golf & hospitality industry – to the fore.
Expansion plans have already seen local 59club divisions established, currently supporting hundreds of golf clubs, resorts and management groups within the USA, Canada, UK, Europe, Asia, Middle East, Africa and most recently Australia and New Zealand, so it was only a matter of time before the company firmed up its support in the Nordic regions.
After a long-standing engagement between 59club HQ and The Scandinavian Golf Club, alongside additional partnerships with European Tour Destinations within the Nordic regions; 59club are delighted at the prospect of having feet on the ground to further support these venues, and attract many more just like them who share the same focus of elevating customer service levels, with the desired effect of driving retention, revenues and profits.
59club has appointed Sebastian Czyz Bendsen, a Dane with considerable experience of the golf industry at a national and International level, as 59club Nordic’s Sales Manager.
Having graduated from Kent State University in the US with a BA in Finance and a MA in Sport and Recreational Management, and after a career in golf – most recently in his home country working with the Danish Golf Union – Sebastian joins 59club with a wealth of attributes and a self-confessed love of educating and guiding leaders towards innovative ideas.
Simon Wordsworth, 59club CEO, said: “Sebastian is a real go-getter, and well versed in the role that customer service plays in growing the game of golf and keeping players enthused and loyal to the sport. And now as he joins 59club, he’s ready to take the support and intel he can offer to clubs a leap further.
“Sebastian appreciates the complexities of club cultures and has worked with similar principals when supporting the US collaborations with the PGA of America, ClubCorp (now Invited), the TPC Network and Kemper Sports. All private golf corporations, and all searching for means to optimize their business, as well as recent initiatives delivered by the Golf Union.
“We are all excited about the impact that 59club will make in the region. Our global benchmarking data is second to none, and as always, we are spurred on by the rewards our clients enjoy, as we deliver the roadmap to measure, train, support and reward the individuals, teams, managers and groups we work with to perfect the art of delivering customer service and sales excellence.”