Global Edition

59club hits 59

8.46am 16th December 2011 - Corporate

59club is pleased to announce that it has continued its expansion by signing up its 59th venue. Close House Hotel & Golf, who are a 4 star venue with 36 holes inNewcastlehave just signed a 2 year contract with 59club to analyse the service it is delivering to its members and guests.

John Glendinning, General Manager Close House Hotel & Golf who sponsor Lee Westwood said “We are absolutely delighted to be the 59th Club to sign up to what is a unique product for the golf industry. We at Close House are a new club with a brand new golf course and clubhouse and are looking to raise the standard and gain the reputation of being one of the top golf clubs in the North of England, and in order to do this we know our service levels and facilities need to be of the highest standard. The information and advice given from the 59 club will help us achieve these high standards from the customer’s point of view. It is often said that it is the small things that make the difference, the great thing about the 59club is the fact that it highlights in such detail every aspect of the club that we know exactly what we need to improve on and what we do well.

“To also be able to find out how we are performing against other similar venues is such an advantage and will help us ensure that our customers are receiving the highest quality service. Close House is hoping to provide the highest level of training to its staff to help them reach their goals in the golf industry, and the information provided by the 59club will be used as a tool for training to help develop our staff. I am looking forward to working with the 59 club over the coming months and years to make Close House a premium golf resort.”

Mark Reed, 59club Director said, “Adding a venue such as Close House to our stable, that already includes venues such as The Belfry, Celtic Manor, Stoke Park, and St Andrews will continue to strengthen the industry statistics and trends for customer service deliverance that 59club measures.”

59club currently delivers golf and leisure ‘performance analysis tools’ to leading golf and hotel groups which focus mainly on ‘Mystery Shopper audits’ and ‘Member Surveys’, these tools enable venues to measure and compare their standards of customer service to both visitors and club members. They have just launched ‘Life as a Golf Member’ and ‘Life as a Leisure Member’ where a mystery tester lives the life of a member for a 3 month period giving a real insight into how integration and retention is handled by venues.



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