Global Edition

20 Stores in 20th Year for Direct Golf UK

8.44am 16th December 2011 - Corporate

Chris Morgan & Neil Bell

Direct Golf UK, Europe’s leading multi-channel golf retailer, topped their record financial year by continuing their national expansion and adding the retail site at Ingleby Barwick, in the North East of England, to their ever-growing portfolio of stores.

Celebrating their 20th year, Direct Golf UK has moved quickly to secure greater geographical and retail coverage in 2012 with two new sites inScotland, in both Dundee andEdinburgh, and now their 20th retail site in Stockton-on-Tees in the North-East of England.

Direct Golf UK will take over the retail operation at Ingleby Barwick Golf Academy from February 2012 and a delighted Neil Bell, Managing Director, commented: “We are excited to be adding a retail outlet in the north-east of England. With a great following for Direct Golf UK and already a great customer base here – the North-East has been a long-term target of ours.”

Chris Morgan, Chairman of Ingleby Barwick Golf Academy, said: “We are extremely pleased that Direct GolfUKwill be joining us on site atInglebyBarwickGolfAcademy, who in common with our own philosophy is committed to the investment in people. We are looking forward to working with them and are sure it will benefit all concerned.”

Ingleby Barwick Golf Academy has become a premier golfing venue in the north east of England, offering a unique combination of a professional standard 9 hole golf course, whilst being family friendly and open to the public. With its position on the bank of the River Tees, it provides breathtaking views and a real test of Golf with the option to play 18 holes using 5 different Tee boxes on the second 9 holes.

In addition, the academy benefits from a three-tier putting practice area and the North East’s only two-tier floodlit driving range complete with state-of-the-art custom fitting centre utilising the latest Flightscope technology. The site also offers an outstanding clubhouse bistro that is open to the general public offering lite bites to full main meals for the whole family, catering for private functions open 7 days a week. And with Europe’s largest multi-channel golf retailer, offering their mix of World Class customer service, huge stocks allied with the best prices in theUK, the site is sure to go from strength to strength.

The news follows another hugely successful year for award-winning Direct Golf UK, who has bucked the trend of golf retailers in these tough economic times by not only posting record revenues but also investing significantly in an aggressive retail growth strategy. Opening five new sites in 2011 and a further three stores in early 2012, Direct Golf UK has increased their retail portfolio from 12 to 20 sites across the UK and drove retail revenues to their highest levels in the company’s 20 year history.

With an improved online shopping experience at, new retails sites and the creation of Direct Golf  TV, Direct Golf UK continue to expand and improve every area of their business.

“20 stores was always an aim of ours by 2012 and we are delighted to do that. We look forward to working with Chris, Amy and the team at Ingbleby Barwick” added Bell.

Academy at Ingleby Barwick

Direct Golf

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