Troon Partners Network, a division of Troon, a leading provider of golf and club-related leisure and hospitality services, has announced Nespresso, a brand known for its premium range of coffee machines and coffee capsules, as the company’s newest preferred partner.
Through a multi-year partnership, Nespresso will be provided with a suite of marketing assets to connect their products and brand with Troon’s mass global golf audience, including golf facility operators through the placement of coffee machines and capsules at designated facilities across the country.
In addition, Nespresso will receive extensive promotion across Troon properties worldwide including special event activations, integrated marketing campaigns and digital engagement connecting the brand with serious golfers.
Founded in 1986, Nespresso has established itself as a leader in the coffee industry by combining quality, convenience, and sustainability, making it a popular choice for coffee lovers around the world. Nespresso machines brew coffee from pre-portioned capsules, which contain ground coffee. These capsules are designed for single use, ensuring freshness and convenience.
The company offers a variety of machines, including the popular Aguila and Momento, which are designed to extract the perfect cup of coffee with precision. Nespresso also provides a range of coffee flavors and formats, including single-origin capsules sourced from various regions, allowing coffee enthusiasts to explore diverse offerings.
Nespresso has continuously innovated its product line, introducing new machines and coffee blends to meet consumer demands. The brand emphasises quality and precision in its brewing process, ensuring that each cup of coffee is crafted to perfection. Nespresso’s commitment to quality is reflected in its rigorous sourcing and production standards, which prioritize exceptional coffee and the farmer communities who harvest it.
For more than 20 years, Nespresso has worked with farmers to help ensure the future of coffee. Through its Nespresso Sustainable Quality Program, the company sources coffee from over 155,000 farmers in 18 countries to embed sustainable and regenerative practices on farms and their surrounding landscapes. . Additionally, Nespresso coffee is packaged in capsules made from recyclable aluminum to preserve the quality of taste and enable convenient recycling for consumers.
“We are thrilled to bring Nespresso into the Troon Partners Network, as their line-up of coffee and espresso flavors will be well received by golfers across our portfolio of properties,” said Ryan Pensy, Vice President of Strategic Partnerships, Troon Partners Network. “Through this partnership, we will place Nespresso machines and coffee capsules at select Troon locations, thus providing a terrific product offering for our facility operators and a wonderful amenity to our consumer audience.”
“Joining the Troon Partners Network provides a great opportunity to bring the Nespresso brand into the beloved morning golf ritual” said Nick Stevens, Senior Director Field & Account Sales, Nespresso for Business. “Through the placement of Nespresso machines and coffee capsules at Troon locations, we’re excited to bring our brand and technology to golf clubs and resorts nationwide.”