Global Edition

Srixon’s best selling ball just got even better

7.40am 18th September 2007 - Corporate

Srixon Sports, a leader in golf ball and golf club technology has announced the launch of a new and improved version of its best selling two piece ball – the AD333.

Featuring a new core, cover and aerodynamics, the ball that has become Srixon’s best selling product in the UK market is now faster and longer than the original, yet with the same great feel and playability

A Srixon spokesperson said, “We have made the new AD333 a better ball for the everyday golfer by re engineering the cover and core and applying new aerodynamics that all combine to give optimal performance.

Srixon’s new Pana-Tetra® blended cover combined with a highly resilient, soft Energetic Growth core and a new 333 dimple pattern will provide greater distance for all golfers through improved ball speed and optimized launch conditions.”

For the past 16 months, Srixon has consistently been the number 2 golf ball brand in the UK market at retail audit, with the AD333 being its best selling two piece product.

The AD333 is designed for golfers of all abilities, who will now enjoy greater performance from this latest version. It will be available in both green grass outlets and leading off course retailers from this autumn and has a suggested retail price of £25 per dozen.

Srixon Sports Europe based in Alton UK has been distributing golf balls and golf equipment since 2001 and is a subsidiary of SRI Sports Limited.

The Srixon Experience www.srixon.co.uk

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