Spalding Sports Worldwide will spend more than £10 million on an aggressive advertising and promotional campaign for the Strata ball this year. The campaign will include television, print and radio advertising, a sampling programme, consumer promotions, and the involvement of more than 2,500 club and tour professionals. With most ball manufacturers refusing to alter their […]
GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.
We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.
Click here to sign up for our free twice weekly golf industry news summary
View the latest newsletter here