Spalding Sports Worldwide will spend more than £10 million on an aggressive advertising and promotional campaign for the Strata ball this year.
The campaign will include television, print and radio advertising, a sampling programme, consumer promotions, and the involvement of more than 2,500 club and tour professionals.
With most ball manufacturers refusing to alter their sales and marketing plans because of Callaway’s impending presence and advertising spend in the marketplace, Spalding have clearly decided that their brand needs promoting and protecting. www.spalding-uk.com