Golf Industry News - Richard Payne

After 17 years of dedicated service, Richard Payne is set to move on from leading market research company Sporting Insights at the end of March. Below, he reflects on what he’s learned in the business, why great insight matters, and how to deliver it.

Richard Payne has taken on a new position as Joint Managing Director at Sporting Insights, where he will continue working alongside the market research company’s existing Managing Director John Bushell.

Insights into current golf tourism trends will take centre stage at next month’s International Golf Travel Market in Lisbon.