Global Edition

Golf Industry News - Pyramid of Influence

Golf Datatech, the golf industry’s leading independent research firm for consumer, trade and retail golf trends, has unveiled the third edition of its study into the ‘Pyramid of Influence’, which examines the factors that dictate equipment purchases. Assessing the Pyramid 2019 investigates the relevance of the ‘Pyramid of Influence’,which for decades has formed the foundation […]

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