Golf Industry News - golf retail

American Golf, the UK’s largest golf retailer, has launched Fluent Order Management, a distributed order management system that is designed to improve customer experience, operational efficiencies and to drive revenue. 

Online golf apparel and accessories retailer Hole19 has announced the launch of an innovative new e-commerce store.

GBN talks to Elaine Wrigley, the recently appointed Retail, Operations and People Director at American Golf, about the remit of her role at the UK’s leading golf retailer, and what the company is doing to promote diversity within its staff and attract a wider audience to the sport