Global Edition

Golf Industry News - golf footwear

Scott Lucas, general manager of Taylor Made-adidas Golf UK & Ireland, has left the company for personal reasons. As a result, James Curleigh – managing director of Taylor Made-adidas Golf Europe, has assumed responsibility for the business in the UK and Ireland

The company is launching a brand new TV and press advertising campaign to promote the Tour Traxion golf shoe. This represents a major assault by adidas on the European golf footwear market