Global Edition

New Biom Hybrid Shoes worn in the Desert

12.51am 14th February 2012 - Travel

Fred Couples with caddie Midge Trammel

American golf legend and style guru Fred Couples showcased ECCO shoes’ new hybrid line at the Omega Dubai Desert Classic.

The coolest man in golf made ECCO’s hall-of-fame bound Street shoe famous after his performance in the 2010 Masters tournament. Now he’s set to illuminate the Danish shoemaker’s new innovation, BIOM Hybrid.

Couples has favoured ECCO’s spikeless shoes for years now. It looks as if the new BIOM Hybrid model is set to become his new favourite.

Showcasing a completely anatomical last developed by scanning more than 2,500 feet, BIOM Hybrid combines ECCO Natural Motion technology with the company’s patented, award-winningGolf Streetoutsole. The result pairs the human body’s evolutionary system for absorbing impact with a non-cleated shoe bottom that provides superior durability, comfort, traction and stability on or off the golf course.

“ECCO has revolutionised golf footwear by pioneering new trends and technologies like the hybrid and Natural Motion categories,” says Michael Waack, Head of Global Golf at ECCO. “With the market still chasingGolf Street, BIOM Hybrid is an innovation that takes the next step forward

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