Global Edition

 

French consortium of golf destinations

12.37am 22nd May 2009 - Travel

Open Golf Club – Hotel Golf Resorts – leaps a step forward in its development and becomes the first consortium for tourist golf destinations in France.

Open Golf Club makes its expertise available to golf clubs who share its values and ambitions in addressing up market French and European golf clients with a high purchasing power.

Linking up with Open Golf Club allows golf clubs to benefit from the know-how demonstrated by the chain in terms of management, marketing and sales in the tourist field since 1987.

The developer of 13 courses in 9 different clubs gathered in 3 destinations from Northern France to the French Riviera, including Paris, Open Golf Club welcomes 4 new golf clubs in 2 well sought after areas:

• Bordeaux – Dordogne: Ch®teau des Vigiers Golf Club
• Biarritz – Cote Basque: Biarritz le Phare, Arcangues and Moliets Golf Clubs

Partnerships with hotels in each of these regions have been agreed for the purpose of selling golf holidays.

Open Golf Club establishes itself as the major player for tourist golf destinations in France, addressing the demands of travelling golfers whose growing numbers consistently seek to discover the French heritage through golf.

Laurent Boissonnas, director of development at Open Golf Club, says, “To feed their growth in a mature local market, golf clubs need to rely more on tourists. They have to approach them where they reside which calls for substantial marketing and sales resources, notably multilingual. This is beyond the means of individual golf clubs. A pooling through a consortium with a proven track record provides them immediately with an added value.”

Open Golf Club – Hotel Golf Resorts – is in contact with other golf clubs to enhance its current destinations and to offer new ones.

Open Golf Club www.opengolfclub.com

       

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