Global Edition

 

Fife launches ‘good value golf’ website

3.00pm 5th September 2001 - Travel

The golf industry in Fife has launched a new website aimed at promoting the wide range of top quality, but inexpensive and informal, opportunities available to visiting golfers.

Accessed through the Kingdom of Fife’s tourism website www.standrews.com/fife, the Value Golf section has been funded by Scottish Enterprise Fife as part of their commitment to the Fife Golf Tourism Initiative. The site highlights the opportunities for good fun, family and informal golf which includes 28 courses within Fife offering 2 for 1 green fee deals, the inexpensive golf available at Fife’s 7 municipal courses and good value deals being offered by local accommodation establishments.

The idea to promote good value golf came from members of the Fife Golf Group who have identified the huge potential of the holiday golf market particularly on the lesser known courses. As Matt McVicars of the Pitfirrane Arms Hotel, Crossford, says, “Everyone working within the golf industry in Fife recognises the draw of the championship courses such as The Old Course at St Andrews but we want to make people aware that you don’t have to be a top class golfer with lots of money to enjoy the facilities that Fife has to offer.’

Willie Johnston of Scottish Enterprise Fife said, “Golf tourism at all levels is enormously important to Scotland and, as the home of golf, Fife has a crucial role to play in promoting the sport and its connected industries to as wide an audience as possible. Scottish Enterprise Fife is delighted to add its support to this new website and we look forward to working with our partners to highlight the excellent facilities Fife has to offer to people of all ages and abilities.”

Already the site has generated significant interest following its promotion at the Scandinavian Masters at the beginning of August. Liz Grant of The Kingdom of Fife Tourist Board, who represented Fife on the Scotland Home of Golf stand in Sweden, commented, “There was tremendous interest in the Fife golf product but there is definitely a perception in Sweden that golf in Scotland is expensive. The new Value Golf product offered the ideal opportunity to show people that playing golf in Fife isn’t necessarily exclusive or unaffordable and it was great being able to direct them to the Value Golf website to see this for themselves.”

The website will be continually updated and expanded on behalf of its partners by the Kingdom of Fife Tourist Board therefore anyone in the industry offering an appropriate good value product should contact Liz Grant or Grizelda Cowan on 01592 750066 to get their offer added to the site.

Value Golf www.standrews.com/fife

 

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