England’s ‘Golf Coast‘ is the result of the Boroughs of Sefton, Wirral, Fylde and Lancashire teaming up with the Northwest Regional Development Agency (NWDA) and The Mersey Partnership (TMP) to make the region the most significant golfing destination in the UK. They have recently been joined by Cheshire & Warrington and Cumbria Tourist Boards to broaden the offer.
The 52-page full colour brochure is introduced at the end of a hugely successful 2004 season that saw record numbers of golfers flocking to the north west to sample what is widely regarded as the finest stretch of golfing coastland anywhere in the world.
The new EGC brochure leads with the ‘3 Royals‘ and highlights the best of the courses found in Wirral, Lancashire and Southport – England’s Golfing Capital. For the first time it also introduces the best of the golf facilities in Cheshire and the Lake District.
The official www.englandsgolfcoast.co.uk website has attracted well over 30,000 visitors since it went live in September 2003. Specialist golf packages devised by sports tourism experts Travelcare have also proved popular and businesses throughout the area have benefited from the increased visitor traffic.
A visit could start at the world famous Royal Lytham and St Annes which hosted its ninth Open back in 2001 when David Duval crossed the Atlantic to win the world’s oldest title for the first time. It can encompass a visit to Royal Liverpool and Royal Birkdale which are scheduled to stage The Open in 2006 and 2008 respectively and could also take in a round at Formby, Formby Hall, Hesketh, Hillside, Southport and Ainsdale, West Lancashire, Caldy, Heswall, Wallasey, Fairhaven, St Annes Old Links, De Vere Carden Park, Mere, Windermere and Silloth.
De Vere Carden Park, Mere, Windermere and Silloth are all newcomers to the brochure and can only enhance England’s Golf Coast’s reputation among visiting golfers.
Mr O‘Brien continued: “Local golfers have always known that this region offers a peerless range of courses and our decision to market the area as England’s Golf Coast has helped to spread the message to a wider audience.”
England’s Golf Coast www.englandsgolfcoast.co.uk