The Belfry Hotel & Resort has further underlined its standing as one of the world’s leading golf resorts after it was ranked in Europe’s top three golf destinations for customer service by 59club, the market leader in performance measurement for golf, leisure, spa and events.
The 59club’s Golf Visitor Experience Audit – which takes place every month to benchmark customer service within golf clubs and resorts – ranks performance across a number of key areas, with The Belfry recording one of the highest overall customer service scores. This places the four-time Ryder Cup resort in the top three for customer service across Europe this August, following 59club’s extensive mystery shopping assessments at some of the very best golf venues in the continent.
Ranking considerably above the ‘Podium’ average – taken from the top three best performing scores in Europe – were The Belfry’s services within Tee Time Reservation (97.1% compared to 87.8%) and its award-winning Golf Shop, which achieved a remarkable 100% rating. The four-time Ryder Cup Brabazon course also performed supremely within the ‘On Course Presentation’ category, scoring 97.1%, whilst The Belfry was placed higher than the Podium average for its Food & Beverage and Practice Area services.
“Here at The Belfry we work extremely hard to ensure the customer experience is as good as anywhere in the world and the latest 59club rankings are testament to the terrific hospitality delivered by the whole team here at the resort,” said The Belfry’s Director of Golf Chris Reeve. “Golfers who come to The Belfry expect a VIP experience, no matter what time of year they visit – and that’s right from the moment they book their tee time or package to when they leave.
“We’ve recently invested significantly in staff training, which continues to help us offer a level of service renowned across Europe,” added Reeve. “Our goal is to provide an unrivalled service every single day and to set the benchmark for customer satisfaction.”
Matt Roberts, 59club director said: “I share The Belfry’s enthusiasm for celebrating their ‘59club Golf Visitor Experience Mystery Shop Audit’ this August – it’s the personal victory they deserve.
“The success last month was a culmination of the new focus that Chris Reeve brought with him when he joined The Belfry earlier this year,” added Roberts. “He wasted no time in putting a plan together to ensure his desire of wanting the club to compete at the highest possible level was realised.
“We arranged a schedule of 59club training days to further boost performance by developing staff understanding of the 59club sales and service principals,” continued Roberts. “Training focused predominantly in golf operations; including administration elements, golf retail techniques, on course services and upselling. Clearly the latest set of results is testament to the staff having put this knowledge into practice. I look forward to watching their progression over the next few months and to engaging with the team in our next training meeting.”
The Belfry www.thebelfry.co.uk