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London Golf Club to Host 2014 Volvo World Match Play Championship

9.21am 6th February 2014 - Sponsorship - This story was updated on Friday, February 7th, 2014

(L-R) Charles Fairweather, Chairman of the London Golf Club;   George O’Grady, Chief Executive of The European Tour;l Per Ericsson, President of Volvo Event Management and Guy Kinnings, Global Head of Golf IMG  (Photo by Andrew Redington/Getty Images)
(L-R) Charles Fairweather, Chairman of the London Golf Club; George O’Grady, Chief Executive of The European Tour;l Per Ericsson, President of Volvo Event Management and Guy Kinnings, Global Head of Golf IMG (Photo by Andrew Redington/Getty Images)

Volvo, IMG and The European Tour have confirmed that the 2014 Volvo World Match Play Championship will be played on the International Course at the London Golf Club, Kent, England, from 15-19 October.

London Golf Club The International Hole 12Celebrating the 50th anniversary since the inaugural Championship, won by Arnold Palmer at Wentworth in 1964, the 2014 Championship will revert to a 16-man field and offer a prize fund of €2.25m (just over US$3 million) with a first prize of €650,000 (approx US$880,000).

The elite field will qualify via revised criteria and will be split into four groups of four in the group stages before the leading 2 players per group proceed to the knock out phase to be played over the weekend. The Tournament will now be played over five days starting on Wednesday.

In a world where the finest details matter, London Golf Club continues to raise the bar with 36-holes of Jack Nicklaus designed championship golf in impeccable condition all-year round, an award-winning clubhouse, first-class hospitality and exceptional service. Whether a member or a guest you can be sure you’ll have an experience to remember both on and off-course from the moment you drive through the gates and into the glorious surroundings of the South East’s finest golfing destination.

As the only Joint Venture Partner Golf Club of The European Tour and a part of the prestigious European Tour Properties network and IMG Prestige, London Golf Club provides an oasis of golfing tranquillity in 700 acres of idyllic Kent countryside, just 20 miles from the Capital. With its all-encompassing facilities and convenient access to major motorways, rail networks and international airports, the club is uniquely positioned to welcome and cater for visiting golfers, corporate golf days, meetings and weddings in addition to providing a membership experience that surpasses expectations.

The Heritage course is a Jack Nicklaus Signature design that bears all the hallmarks of the 18 time Major Champion. Host to the 2008 & 2009 European Open, the course provides an exhilarating test for golfers of all abilities. Maintained in pristine condition all-year round, with fast-rolling greens and immaculately presented tee-boxes and fairways, the Heritage is rightly regarded as one of the country’s finest golfing experiences.

London Golf Club The International Hole 18The International course is pure downland. Long grasses sway in an ever-changing breeze. The course is naturally firmer and the quick undulating fairways force a links-style approach, while short holes over water provide dramatic respite. Home of the 2014 Volvo World Match Play Championship and having hosted both Regional Open Qualifying and European Tour Qualifying School, this course proves a tough test for the most talented of golfers while providing the opportunity to shoot some great scores with a number of risk-reward holes.

With a reputation for innovation and striving for excellence there are exciting times on the horizon for London Golf Club as it moves forward with the implementation of a 130-bedroom luxury 5-star hotel and spa, additional 9 hole European Golf Design course and European Tour Performance Institute for which planning permission has already been granted, encapsulate the club’s vision of becoming a truly world-class leisure destination.

Endorsing the move to the Championship’s former traditional October date as well as a long awaited return to the United Kingdom, the first two players to qualify were quick to confirm their participation – defending Champion, Graeme McDowell and winner of the 2013 Race to Dubai and 2013 FedEx Cup, Henrik Stenson.

McDowell commented, “I think it is fantastic that the Volvo World Match Play Championship will be played in England for this special anniversary. I enjoyed everything about my victory last year at Thracian Cliffs in Bulgaria. The course was spectacular and any event that Volvo are involved in as a sponsor is always a privilege to win. It seems right though to celebrate the Championship’s anniversary in England, where the tournament was held for so many years.”

The Northern Irish star continued, “I have heard that the International Course at the London Golf Club is a great track and I’m looking forward to seeing it for myself. I finished 3rd at the 2008 European Open on the Heritage Course there and I think it will make for a fantastic venue. I’m very much looking forward to defending my title there in October.”

Winner of the 2013 Race to Dubai, Henrik Stenson said, “I was delighted to qualify for the 2014 Volvo World Match Play Championship and very happy to confirm I will be playing. I really enjoy the match play format and also I want to support Volvo, not only because they are Swedish but because they have been such great supporters and sponsors of the European Tour for over 25 years.”

Per Ericsson, President of Volvo Event Management, said, “We are delighted to make this announcement today and are looking forward to returning this great Championship to England, where we staged our last PGA Championship in 2004. The UK is an important market for Volvo and, after looking at many possible venues, we found the London Golf Club to be ideally placed to both host this world-class field and our most valued customers. I am grateful to our partners IMG and the European Tour for their on-going support and also to the London Golf Club for agreeing to host the Championship.”

Guy Kinnings, Global Head of Golf, IMG, the tournament’s owners, added, “The World Match Play Championship, founded in 1964, is IMG’s longest running event and it is very special to everyone at IMG. Working with our partners Volvo and the European Tour, we are very pleased to able to bring the tournament back to England, its spiritual home for so much of its history, for its 50th anniversary. We think there will be great interest and support from players and fans alike. We are very much looking forward to working with The London Golf Club and believe their excellent facilities and enthusiasm for hosting this great Championship will ensure that the 2014 Tournament is an unparalleled success.”

George O’Grady CBE, Chief Executive of The European Tour, said: “Already a tournament with a great tradition on The European Tour, we look forward to the Volvo World Match Play Championship adding a new chapter to its rich history in this, its 50th year, when it is played for the first time at The London Golf Club. The International Course will provide a fitting match play test for the world’s best – led by our reigning Race to Dubai champion Henrik Stenson and defending champion Graeme McDowell – and we are delighted that another venue from our European Tour Destinations portfolio now features on the 2014 schedule. We thank our partners Volvo and IMG for their continued support and everyone at the London Golf Club for their hard work and commitment to this year’s Championship.”

Charles Fairweather, Chairman of the London Golf Club added, “We are very excited to host the prestigious Volvo World Match Play Championship this October. We are looking forward to working with Volvo, IMG and the European Tour to deliver what we hope will be the best Volvo World Match Play Championship to date and I have no doubt that the players will find the International Course at the Club ideally suited to match play golf.”

The Championship, begun by Mark McCormack and IMG in 1964 and organised together with Volvo since 2009, will generate worldwide media coverage, with over 2,000 hours of golf broadcast to half a billion households, has evolved considerably since moving from Wentworth in 2009, successfully securing a world-class field by qualification on merit and revising the format. Last year the Championship was the first full European Tour event to be played in Bulgaria at Thracian Cliffs with the three previous editions held at Finca Cortesín in Spain.

Volvo in Golf www.volvoingolf.com

IMG www.imgworld.com

London Golf Club www.londongolf.co.uk

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