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Diabetes UK and European Tour Foundation –  Charity Partners for BMW PGA Championship

7.49am 20th April 2018 - Sponsorship

Diabetes UK and the European Tour Foundation have been chosen as the Official Charity Partners of the 2018 BMW PGA Championship, the first Rolex Series event of the 2018 European Tour schedule, at Wentworth Club from May 24-27.

Both charities are dedicated to supporting children and adults in need, with the European Tour Foundation working with charities, players, governing bodies and partners to ensure a lasting legacy in the countries where the European Tour plays, and Diabetes UK the leading UK charity for people affected by diabetes.

The launch was supported by Chris Wood, a former winner of the BMW PGA Championship in 2016, and Genesis star and Diabetes UK Ambassador Mike Rutherford, along with 14 children living with various types of diabetes, to compete in several golf challenges delivered by The Golf Foundation.

“I think it’s great that golf tournaments like the BMW PGA Championship can have such a positive impact on so many different people and I am delighted to see both charities, the European Tour Foundation and Diabetes UK, benefiting from one of our biggest events on the European Tour,” said Wood.

“It’s always a nice feeling coming back to Wentworth and I can’t wait to play in this year’s tournament again. It certainly holds some special memories for me, especially after the win in 2016, and with the players we have coming this year, it’s going to be another huge week of golf.”

A founding member of the hugely successful rock band Genesis and Mike + The Mechanics, Rutherford is widely regarded as one of England’s most talented songwriters and musicians, and more recently has been working closely with Diabetes UK as an Ambassador.

Rutherford’s son Harry has Type 1 diabetes and manages his condition by using insulin to balance his glucose levels. His father, who will play in the Celebrity Pro-Am prior to the BMW PGA Championship next month, has first-hand knowledge of how the diagnosis can change someone’s life.

“Raising awareness of the condition is hugely important and as an Ambassador of Diabetes UK, it’s brilliant that the BMW PGA Championship have chosen us as one of their Official Charity Partners this year,” said Rutherford.

“I’m really looking forward to the week itself. It is a world class sporting event first and foremost, but now with the bands playing on the weekend and the pro-am having such a great atmosphere before the tournament, it really has something for everyone.”

Nick Rose, Head of European Tour Foundation, added: “We are delighted to be an Official Charity partner of the BMW PGA Championship. We now enter a new era which sees the European Tour embarking on a far greater, global philanthropic strategy and we are very much looking forward to working with Diabetes UK at this world-class event.”

Diabetes UK is the leading UK charity for people affected by diabetes. Their mission is to bring people together to work in partnership, support those living with diabetes, prevent Type 2 diabetes, make research breakthroughs, and to ultimately find a cure.

Chris Askew, Chief Executive of Diabetes UK, said: “We are delighted and honoured to be charity partner to this year’s BMW PGA Championship; the money and awareness this incredible event will raise will – no doubt – help us change the lives of those living with or at risk of diabetes.

“We want to extend our sincere thanks to everyone involved in this partnership. Diabetes is one of the biggest health crises of our time, and it’s only by working together; raising money, raising awareness and – as with this tournament – championing the benefits of sport and physical activity, that we’ll be able to truly achieve our goal of a world where diabetes can do no harm.”

Jamie Birkmyre, Championship Director of the BMW PGA Championship, said: “We are privileged to welcome the European Tour Foundation and Diabetes UK on board as this year’s Official Charity Partners at the BMW PGA Championship.

“The partnerships help to raise funds for both organisations and will have a positive impact on individuals and communities throughout the UK.”

Fans can now book tickets to watch some of the biggest names in golf, including Rory McIlroy, Paul Casey and Tommy Fleetwood in the star-studded line up at Wentworth by clicking here.

Tickets for all four days of the tournament, plus tickets for the Wednesday Celebrity Pro-Am and weekend headline bands Rudimental and Simple Minds, are also now available by clicking here.

For further information regarding Official Hospitality and VIP Packages, or to book tickets please Alternatively, contact the Tour’s dedicated Hospitality Sales Team, who will be happy to answer any queries and discuss the various hospitality options, on hospitality@europeantour.com or +44 (0) 1344 840681.

European Tour www.europeantour.com

       

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