International travel and lifestyle brand TUMI has been announced multi-year partnerships with the LPGA and PGA TOUR as the Official Luggage for both organisations.
TUMI’s partnerships with the PGA TOUR and LPGA reinforces the brand’s dedication to major global sports partnerships, such as Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association. TUMI’s foray into golf coincides with the debut of its first full range golf collection, offering high-performance and innovative products that embody both the sport and its accompanying lifestyle.
To kick off these partnerships, TUMI is hosting an interactive booth at the PGA Show this week in Orlando, Florida, featuring product previews, influencer appearances and additional on-site programming.
“We’re thrilled to welcome TUMI into our PGA TOUR family alongside our partners at the LPGA,” said PGA TOUR Commissioner Jay Monahan. “This collaboration with the LPGA highlights TUMI’s values and our shared commitment to bettering our game by making it welcoming to all.”
“We are thrilled to welcome this exciting partnership with TUMI as the Official Luggage of the LPGA and the PGA TOUR,” said LPGA Commissioner Mollie Marcoux Samaan. “This partnership not only signifies our shared commitment to excellence but also underscores our collective dedication to empowering women in sports around the world. As a global tour with stops in 10 countries worldwide, TUMI’s innovative golf collection is a perfect match for the LPGA, and our partnership will reflect the spirit of determination, quality and style that defines both the LPGA and TUMI. We look forward to a strong collaboration between the LPGA, PGA TOUR, and TUMI, celebrating the journeys and triumphs of our athletes both on and off the course.”
“The PGA TOUR is excited to welcome TUMI into our family as we introduce this iconic lifestyle brand to our athletes and fans worldwide,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “All golfers, whether casual or professional, will benefit from having access to TUMI’s unique products and style as it officially enters the golf space.”
“We are honored to begin these partnerships with the PGA TOUR and LPGA and to celebrate the achievements of these globally esteemed athletes,” said Andrew Dawson, President of TUMI. “At TUMI, we are always evolving to meet the needs and interests of our consumers and like-minded audiences. Serving our community of both competitive and leisure athletes was a deliberate yet authentic next step for our brand.”
Inspired by the passion of the sport and staying true to TUMI’s DNA, the golf assortment delivers the brand’s signature durability, high-performance materials, and innovative design. Headlining the collection are the golf bags, which offer game-enhancing features including soft-touch padding, USB-C charging ports and cooler pockets, along with monogrammable patches for an added element of personalisation. Additional lifestyle bags and accessories spanning duffels, divot tools, tee and ball pouches, club covers, and more were designed to work seamlessly together with the bag offerings.
Engineered with the rigors of professional golf in mind, each piece in the collection is constructed with the highest technical detail designed to help you perform both on and off the course.
The collection is exclusively available on TUMI.com globally and coming soon to select TUMI stores, golf clubs and select department stores this Spring. Select items will also be featured in pop-ups across the PGA TOUR and LPGA Tour tournaments globally throughout the year.