As part of the partnership, Lacoste will also be involved in the Terre Blanche Ladies Open, a Ladies European Tour Access Series tournament that has been hosted at the resort for the past eight years. This year’s renewal is being held from April 3-5 and boasts a prize fund of €42,000.
The deal will also see Terre Blanche’s golf operations team will wear Lacoste apparel, while the brand’s latest golf collections will be available to buy in the pro shop.
Terre Blanche staff members will have also have the opportunity to spend a day with one of Lacoste’s brand ambassadors.
Speaking about the new partnership, Terre Blanche’s Director of Golf, Lionel Gardes-Bus, commented: “We are thrilled to be partnering with a brand which has such a rich golfing heritage and whose collaboration reflects our values: elegance, performance and excellence. We look forward to working with Lacoste as we continue to develop and enhance Terre Blanche’s reputation as a world-leading golf destination.”
Lacoste has also been the headline sponsor of the LET’s Ladies Open de France since 2011. This year’s renewal is being held at Golf Barriere in Deauville from September 25-27.
