ECCO Golf ambassador Aaron Rai wins maiden Major title

England's Aaron Rai captures PGA Championship wearing ECCO Golf's BIOM Tour shoes.

Aaron Rai celebrates holing out from 68 feet on the 17th green en route to winning the PGA Championship (Photo by Maddie Meyer/PGA of America)
Aaron Rai celebrates holing out from 68 feet on the 17th green en route to winning the PGA Championship (Photo by Maddie Meyer/PGA of America)

ECCO GOLF ambassador Aaron Rai produced a career-defining performance at Aronimink Golf Club, capturing his maiden major championship title with victory at the PGA Championship.

Rai, wearing ECCO BIOM TOUR shoes, delivered a stunning final round five-under-par 65 to secure the Wanamaker Trophy by three shots, sealing the biggest win of his career in style.

A long-term wearer of ECCO GOLF shoes throughout his career, the victory marks Rai’s first triumph since officially joining the brand as an ambassador at the start of 2026, and represents a landmark moment for the Englishman after a season of perseverance and hard work.

“It is very surreal,” Rai said. “It has been a bit of a frustrating season so to be stood here is definitely outside of my wildest imagination. I think it is really good consistency over the last few weeks with practice. My body feels great and I have really enjoyed the course this week.”

Aaron Rai is the first Englishman to win the PGA Championship since 1919 (photo courtesy of PGA of America)

Rai remained composed throughout the final day at Aronimink, combining his signature precision iron play with clinical putting to pull away from the field and claim his first major championship title.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented on Rai’s breakthrough victory: “Aaron has shown incredible resilience, professionalism and dedication all season, so to see him lift his first major championship is truly special.

“He embodies everything we value at ECCO GOLF through his commitment to performance and consistency, and we are incredibly proud to have him representing ECCO GOLF.”

As Rai puts it himself: “For my performance, the ECCO shoe is so important because it gives me comfort, and that’s not really something that you can put a price on.”

What did you think of this article?
Share your thoughts
Your feedback will be used in accordance with our Privacy Policy.

GolfBusinessNews.com, or ‘GBN’ as many people refer to it, is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. Sponsored posts are not accepted and we are independent of all special interest groups.

Click here to sign up for our free twice weekly golf industry news summary

Subscribe