LIV Golf League has announced that it has retained Ducera Partners LLC as its investment banking advisor to guide the league in its efforts to secure long-term investment partners and support its evolution into a diversified, multi-partner investment model.
Ducera, founded and led by Chief Executive Officer Michael Kramer, is a leading boutique investment bank specialising in corporate finance. Since its founding in 2015, the New York-based firm has advised on more than $850 billion in transactions across industries including media, entertainment, and sports.
“This league has proven its value, and our focus now is on building the right financial foundation for the long term,” said Scott O’Neil, CEO of LIV Golf. “Mike and the Ducera team bring deep transaction experience and a track record of delivering in complex, high-stakes situations. They are the right partner for this process.”
“LIV Golf has built something that is hard to replicate: a global league with a growing fan base, world-class talent, and a team structure that benefits captains, players, and fans alike,” said Mr Kramer. “We see significant value in what has been created here, and we are focused on helping the league identify the right long-term partners to unlock that value and power its next phase.”
LIV Golf has begun to attract outside sponsors, with Rolex, HSBC, Salesforce, Porsche, TikTok, Qulacomm, Castore and MGM Resorts among leading brands to have formed commercial partnerships with the league over the last two years. However, the bulk of the money to fund the league’s activities over the last five years have come from Saudi Arabia’s Public Investment Fund, which has decided to withdraw its support at the end of the 2026 season in August.
LIV Golf recently announced the appointment of independent directors Gene Davis and Jon Zinman and the league’s expanded strategy to evolve from a foundational launch phase to a diversified, multi-partner investment model.
“The Board sees a clear opportunity in front of this league, and engaging Ducera is a direct reflection of that conviction,” said Davis, Chairman of the Independent Director Committee. “They bring the expertise and global reach to help us run a rigorous process and secure the partners that will guide this league into its next chapter with renewed strength.”