Jumeirah Golf Estates has signed an exclusive two-year partnership with world number two golfer, Henrik Stenson, to become an Official Ambassador for the golf and residential development.
Henrik will support the venue’s domestic and global marketing activity, including personal appearances, media and PR. Henrik’s Tour apparel will now feature the Jumeirah Golf Estates logo on the left-hand sleeve of his shirt, starting with last week’s BMW International Open in Cologne, Germany.
Henrik said; “I’m delighted to be working with Jumeirah Golf Estates. I have a longstanding association with Dubai ever since living there with my family, and since this time Jumeirah Golf Estates has become one of the world’s leading golf developments. I’m proud to be an Ambassador for them.
Last year was one of the greatest years of my career, capped off perfectly by winning the DP World Tour Championship and Race to Dubai titles at Jumeirah Golf Estates. I can’t wait to get back there and to stay in my new Dubai home.”
Yousuf Kazim, Jumeirah Golf Estates General Manager, said: “Today’s announcement of Henrik joining us as an Ambassador signals another positive stepping stone in the evolving development of Jumeirah Golf Estates. As residents continue to move into our community and membership grows, the next step will be the opening of the main clubhouse prior to the upcoming DP World Tour Championship in November 2014.
Neal Graham, Jumeirah Golf Estates General Manager, Club Operations who was in Germany for the press launch with Henrik, said: “We are into our 6th year sponsoring the European Tour and DP World Tour Championship, with a recently announced extension through to 2017. I’m delighted that we’ll be able to amplify this sponsorship through our partnership with Henrik, who was the perfect Ambassador choice for our business. We look forward to welcoming Henrik and his family to our community.”
Since bursting onto the scene in 2000, Henrik has gone on to win 12 tournament titles including the DP World Tour Championship, Deutsche Bank Championship, Tour Championship, Players Championship, Dubai Desert Classic, BMW International Open, Nedbank Challenge, World Cup of Golf and WGC – Accenture Match Play Championship.
In 2013 Henrik was arguably golfer of the year, dominating on both sides of the Atlantic and winning the PGA Tour’s FedEx Cup and European Tour’s Race to Dubai titles. Henrik also posted his top finish in a Major, finishing runner-up to to Phil Mickelson at The Open. In 2014, Henrik has already recorded five top 10 finishes and will feature strongly in the Ryder Cup at Gleneagles, which will be his third Ryder Cup outing.
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