The PGA Tour has announced the appointment of Brian Gordon as Executive Producer and Head of Live Content for PGA Tour Studios.
Bringing decades of experience in sports broadcast and production, Gordon will lead editorial vision and creative execution across live programming produced by PGA Tour Studios.
Gordon, who starts in his new role today [October 26], will report to Luis Goicouria, Executive Vice President and General Manager of PGA Tour Studios.
“Live competition is at the heart of how fans experience the PGA Tour, and we have a tremendous opportunity to continue raising the bar in how we bring it to them,” said Goicouria. “Brian brings extensive experience across sports broadcast and production, along with a strong track record of innovation. His leadership will help us continue to evolve our live product and bring fans closer to our players and the competition.”
Gordon will oversee live production for more than 4,000 hours of PGA Tour Live on the ESPN App, PGA Tour Champions and the Korn Ferry Tour, as well as recent programming enhancements including Quiet Please and Betcast presented by DraftKings.
Together with Ryan Holcomb, who was named Senior Vice President and Head of Original Content last month, Gordon will help guide PGA Tour Studios’ continued expansion across live and original programming, reaching fans through premium storytelling and world-class production capabilities.
“The PGA Tour showcases the most compelling competition in professional golf, and live production plays an important role in how fans experience it,” said Gordon. “There is already a great foundation in place, and I look forward to working with the team to continue pushing the live product forward through great storytelling, innovative coverage and world-class execution.”
A two-time Sports Emmy Award winner, Gordon most recently served as Global Head of Programming for Motorsport Network, overseeing a global team responsible for daily editorial, social and video content across the company’s digital and social platforms.
Prior to that he served as Senior Vice President and Executive Producer for the National Women’s Soccer League.
Studios brings the TOUR’s creative content hub from St. Augustine, Florida, 15 miles away, to Ponte Vedra Beach, occupying a purpose-built, modernist office next to PGA TOUR Headquarters