TGI Golf, Europe’s leading buying group for golf professionals, has appointed a Technical Marketing Coordinator to oversee its growing number of digital platforms.
Gareth Tannatt Nash has been appointed to the role with the brief of overseeing the amalgamation of TGI Golf’s various web platforms, giving members a central hub where they can access every digital programme the group utilises.
The 33-year-old, originally from Hereford, will manage TGI Golf’s technical interests from the group’s Livingstone-based headquarters.
The group’s expanding digital marketing tools include the enewsletter programme, which allows members to send bespoke email newsletters to their customers; the Online Print System, set up in partnership with golf’s leading suppliers to offer personalised marketing material; an Online Price Guide and the TGI Golf members’ forum.
“TGI Golf employs a wide range of platforms with which members interact, and I am keen to develop the technology used within the group,” said Gareth. “We are aiming to bring together all these platforms to build one online dashboard with one login for each member.
“This dashboard will contain everything the members need in one place as well as the latest news from TGI Golf head office and the golf world.”
Gareth has a wealth of knowledge when it comes to web systems having worked on – and developed – a number of highly successful websites, including the launch of major recruitment websites such as hampshirejobsonline.co.uk.
“At one stage I was running 76 UK job boards, which regularly had over 30,000 live adverts, generating well over 120,000 unique visitors each month” he added.
TGI Golf – owned by its members and managed for their benefit – has introduced a number of top quality marketing initiatives to enable its members to stay ahead of their competitors.
Eddie Reid, TGI Golf Managing Director, this year celebrates 10 years working for the group and has seen TGI Golf evolve over that decade. He sees this move as yet another example of TGI’s unwavering support of the PGA Professional.
“Bringing Gareth on board specifically to manage the technical side of the group highlights the demand for electronic solutions in the modern-day business,” said Eddie. “The group is evolving all the time and we are constantly making strides to stay ahead of market demands and continue to improve the profitability of our members.
“TGI Golf is committed to bringing the best digital solutions package to on-course retailers to help our members remain one step ahead of their competitors.”
TGI Golf www.tgigolf.com