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Faldo joins TaylorMade adidas golf

7.48am 25th February 2008 - People

Nick Faldo has entered a long-term relationship with the TaylorMade-adidas Golf Company (TMaG) in a role that touches on marketing, product innovation and creation, product testing, player evaluation and more.

“Nick Faldo is one of the game’s true champions, and we‘re excited to add such an amazing asset to the TaylorMade-adidas Golf family,” said Mark King, TMaG president and CEO. “Nick’s knowledge of the game, his passion, winning attitude and connection to the best players in the world will help our business continue to flourish.”

As a TMaG team member Faldo will contribute in a variety of ways. In addition to playing TaylorMade® clubs and balls and wearing adidas Golf apparel and footwear, he will be involved in the design and testing of TMaG products. He will also act as a sounding board on marketing and advertising campaigns, help evaluate the talent of up-and-coming players, contribute content to TMaG’s consumer websites, and collaborate in the upcoming redesign of the golf range at TMaG headquarters in Carlsbad, Calif.

“I‘ve always been impressed with TaylorMade-adidas Golf and I‘m proud to join a team that’s at the top of the industry. I‘ve seen first hand that their technology and design is second-to-none,” said Faldo. “I‘ve been a student of the game for 35 years and I can‘t wait to start working with the leadership team, product team and Tour Staff players.”

TaylorMade-adidas Golf www.taylormadegolf.com

       

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