Global Edition

New Appointment at Srixon

9.18am 3rd November 2010 - People

Murray Tonry, new Sales Manager for UK & Ireland

Srixon Sports Europe Ltd have announced the appointment of 52 year old Murray Tonry as their new Sales Manager for UK & Ireland – effective 25 November 2010.

Murray brings a wealth of experience to the Company, having worked in the Golf Industry for the last 20 years. For the past 5 years he has been UK National Account Manager for Callaway Golf Europe and prior to this he worked with the Spalding and Top Flite brands.

Murray could not have joined Srixon Sports Europe at a more exciting time with both the Srixon and Cleveland Brands continuing to expand and with their 2011 Product Ranges receiving excellent reviews from all who have seen them.

Leslie Hepsworth, CEO of Srixon Sports Europe said: “We are all delighted to welcome Murray on board at the most exciting time in both our brands history. We not only have our best ever product range for 2011 but we have the investment to match our growth expectations.

“Murray brings both experience and strong Customer Relationships that are so important to our brands and will play a major part in continuing to strengthen partnerships across all our Distribution Channels. I look forward to working closely with him.”

In the UK Market, Srixon Golf Balls are the Number One 2 piece ball brand, with an average monthly Retail Audit Market Share of 24% and their AD333 remains the best selling 2 piece ball.

Their 3 piece Z-STAR Range has had 37 International Victories to date in 2010 with players such as Jim Furyk, Tim Clark, Robert Allenby, Miguel Angel Jimenez, Ryo Ishikawa and Laura Davies all winning.

On the Cleveland side their Wedges have now gained 20% Market share in the UK, with the Company Objective of Number One Brand now being within their reach.

Srixon Sports Europe, based in Alton England has been distributing premium golf balls and sports equipment since 2001 and is a subsidiary of SRI Sports Ltd. Srixon and Cleveland Golf are registered trademarks of SRI Sports Ltd and SRI Sports is a Company of Sumitomo Rubber Industries Group.

SRI Sports based in Kobe Japan is the Number One Golf club manufacturer in Japan and is one of the leading patent holders in golf ball technology.

Srixon www.srixon.com

Cleveland Golf www.clevelandgolf.com

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