Intuitive Edge Marketing reports on the company’s recent work for Maple Leaf Golf a chain of 3 golf centres based in the South East of England
Intuitive Edge are growing within the golf industry. Sticking to their field of expertise – online marketing – Intuitive Edge are continuing to deliver fresh, effective, and profitable online marketing campaigns for a variety of golf businesses, most recently Maple Leaf Golf – a chain of 3 golf centres based around the South East of England.
After just 1 month of working together, Intuitive Edge delivered a number of marketing campaigns based around hospitality, membership and green fees. Combining targeted social marketing with a structured email marketing strategy, the results from each campaign were impressive to say the least; the restaurant was fully booked on the first day of the hospitality promotion, the 2 week membership campaign generated 90 membership leads, and over 300 green fees were sold in a single week following the green fee promotion. Measuring the effectiveness of a business’s marketing efforts is often open to scrutiny. But, by tracking the customer journey from finding customers on social / email to them walking through the front door, each campaign’s performance could be accurately analysed.
Living up to their tagline of ‘your personal marketing assistants’ Intuitive Edge have worked side by side with Maple Leaf, ensuring not only the delivery of campaigns, but also support and strategic input from start to finish. ‘It’s so nice to have Harry (Boyd – co-founder of Intuitive Edge) on the end of the phone whenever I need to ask something; it takes the pressure off knowing there’s an extra pair of hands to help when we need them’ said Wendy Wright, Marketing Manager at Maple Leaf Golf. ‘There’s always so much to keep on top of, so having Intuitive Edge on hand for support is really helpful, especially with their experience within the golfing industry.’
Maple Leaf golf’s business structure is a new test for Intuitive Edge, as their venues offer more than your average golf club. With 18 hole courses and golf lessons available at each, as well as:
- 9-hole short courses
- Footgolf courses
- Adventure golf courses
- Driving ranges
- Venue hire for functions
- Public clubhouses / cafes
Across the group, the first hurdle was to synchronise all marketing efforts across the various sections of the business. Intuitive Edge began working with Maple Leaf to develop a clear marketing strategy and marketing schedule, accessible by all those requiring access, meaning it could be regularly maintained and developed.
‘In the world of online marketing there are a constantly growing number of ways to advertise your business’ says Brandon Trimmer, the Co-Founder of Intuitive Edge and graduate of Business and Marketing at the University of Chichester. ‘It’s so important to develop a structured approach to the use of each marketing channel as it allows you to present a clear and consistent message in everything you do, and utilise each channel to its full potential.’
People are spending more of their time online, and that time is becoming more and more mobile, meaning the value of online marketing methods are continuing to grow. Golf businesses need to stop benchmarking their efforts against each other, as the golf industry falls way short of other industries in the field of online marketing. If a golf business can capture and engage their audience through the right online tools, they’ve taken their first step into capturing a new customer base.
So ask yourself:
1) Is there a clear focus to your social media strategy?
2) Are you reaching your audience how they want to be reached?
3) Is social media having a positive influence on your bottom line?
4) Are you reinforcing your social advertising with segmented email marketing?
If the answers to any of these 4 questions is ‘no’, it’s probably time to have a rethink.
If you have any questions you can chat to Intuitive Edge online now by visiting: www.intuitiveedgemarketing.com
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