Global Edition

GMG create £3m bonus for UK golf clubs

1.30pm 15th March 2019 - Opinion - This story was updated on Friday, March 15th, 2019

Andy Mee, Lingdale Golf Club Manager, explains how his club has saved by time and money by using the services of the Golf Management Group. Andy writes…

I knew Mark Stancer of the Golf Management Group when he was the General Manager of another Leicestershire club, Cosby, a few years ago. So I am aware he has an expert handle on all the finer points involved in running a club, which is a labour intensive operation with big bills coming in that need controlling if you are to have a successful business model.

In this job, you are frequently taking phone calls from costing consultants asking if your club is interested in reviewing the cost of this, that or the other.

Mark Stancer (left) and Andy Mee (credit John Sumpter of JMS Photography)

In the two and a half years the Lingdale club have been using GMG, Mark has already saved us in excess of £6,000 and he frees up many hours of my time each week to deal with other issues.

We have 700 members at Lingdale Golf Club (17th Hole pictured above) and it is important I put aside plenty of time for their service, queries and suggestions because, in effect, your members are your sales team.

The happier they are, the more they will speak well about you when they visit other clubs. If we can make it possible for them to spread such good word of mouth, this is in their own interests because the more members we have, the easier it is to keep the subscription as low as possible.

Everything we do here is aimed at making our members proud of Lingdale and ensuring our visitors enjoy the experience too.  It is crucial we waste neither time nor money and that is where the Golf Management Group come into play.

When our contracts have come up for renewal, Mark has cut the cost of our bigger areas of spending that we cannot do without.

For example, our waste collection contract ended recently so I asked Mark what we could do. It was a question of him going back to the market, and coming back to me to say either ‘you have got a good deal there so we won’t do anything’ or suggesting a change.

It ended with GMG telling us how much we would save and Mark dealt with the cancellation of the existing contract and put a new one in place all without compromise of service or supply. All I had to do was to sign on the bottom line and wait for the delivery of our new waste bins.

We have also changed our gas suppliers and although we made another big saving there, again there were no big demands on my time because Mark dealt with it all.

Crucially, there were no big issues or problems which so often crop up somewhere along the line. For instance some clubs can change gas suppliers and find a company can mess up the arrangements and you find yourself with days in the middle of winter when you can’t heat your clubhouse.

Complications such as companies not turning up on a day they say they will don’t happen with GMG handling a contract.

This is partly because they have bargaining power. They have that because they know what they are doing. So our gas change was all done and dusted smoothly without any hitches.

If there is a service or supply you get invoiced for at a golf club then GMG get the best deal for any golf club in the same way the big supermarket chains employ whole departments to bulk buy from their suppliers and pass the savings on to their customers.

It’s a specialist area of golf club expertise, just like running the clubhouse or the pro’s shop or organising the greenkeeping.

GMG release more time for a golf manager to concentrate on health and safety issues and all the other factors which go into what can sometimes be a complex job.

Mark recently help us install Contracts Manager complimentary software that now allows us to see where we are with our contacts at a glance, contract end dates, notice period etc.

We have more contracts coming up for renewal this year and I am looking into tapping into more of Mark’s expertise.

Golf Management Group http://www.golfmanagementgroup.co.uk/

Lingdale Golf Club https://www.lingdalegolfclub.co.uk/

       

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