Global Edition

‘Fuss-tainability’…Why all the fuss?

11.13am 31st October 2014 - Opinion

Fuss stainabilityThe stage is set for the launch of the EGCOA’S VISION 2020 project at next weeks European Golf Business Conference in Barcelona. One of the main objectives of the project is to guide the way to a sustainable & profitable future for the European golf industry.

In today’s world you don’t get very far without bumping into the word Sustainability. So what’s all the fuss about?

There are many answers to that question. Looking from the 30,000-foot level, it’s about protecting our way of life and the planet we live on. From round about the mountaintop level, it’s a new era gathering pace, like the industrial age we passed through, and the information age we’re still in.

Society is grappling with how to transform in order to live and do business sustainably. On the ground level, it’s mostly about making some slightly different choices. And for golf – the view here is pretty good.

Sustainability fits golf

First, what is sustainability? Simply put, its nature, business, and community – and trying to do our best for each.

And what is golf? Nature, business, and community: Golf is intrinsically tied to nature and landscape, played among the trees, grass, hills and dunes. Golf is small and medium-sized businesses in villages, towns and cities. Golf is a healthy, outdoor recreation for every age, rooted in integrity and fair play and community.

Time to come forward

Maybe it’s time we stood up and got counted for our positive social and environmental contribution. The truth is, embracing sustainability isn’t just ‘a good thing’, it’s a sound business decision. Bringing sustainability into operations can be quick and bring immediate business value like cost-savings, improved reputation, operational efficiencies, PR opportunities, member loyalty, new member attraction and staff pride. All these benefits are sitting there already, ready to be uncovered.

Sounds great. But where to start? What operational areas should you look at? How do you prioritise? Who on your team should participate? Will it be expensive (no!)? And how can you get the most out of your commitment and achievements?

At the European Golf Business Conference, Kelli Jerome, Director of Programmes and Operations (Golf Environment Organisation) will have the answers to all of these questions and more whilst explaining exactly what all the ‘fuss’ is about.

Registration is still open for the European Golf Business Conference. To find out more about the event or to register please visit

 /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here