The family-owned UK golf brand gave a preview of part of its new 2015 collection at The Golf Show in Harrogate recently, with hundreds of visiting PGA professionals eager to see what the innovative company has up its sleeve for next year.
Lynx unveiled a new ‘game improver’ model of its twin-slot Boom Boom irons designed specifically for higher handicap players.
The stunning irons boast a wider sole than the standard Boom Boom irons and have more offset – a combination which helps players get the ball airborne and proves more forgiving on mishits.
Said Lynx CEO, Steve Elford: “The extra distance gained by better players to the original Boom Boom irons was phenomenal, but we felt that higher handicap players weren’t always fully able to maximise the benefits of the technology.
“Adding offset and widening the sole of the ‘game improver’ version of the Boom Boom irons means even more players will now be able to experience their power and performance.”
Lynx has also increased the custom shaft choice on its superhot Boom Boom 3 driver to include the Augusta-taming GraffaloyBiMatrx Tour Prototype, as used by the 2012 Masters champion.
Available in six custom color options: Pink, Black, Neon Orange, White, Lime Green and Neon Blue, the BiMatrx Tour Prototype combines the best of both worlds in materials and performance.
A steel tip section delivers stability and control and is joined to an ultralight graphite main shaft, which provides power and increased ball speed.
This unique combination allows golfers to increase driver loft by as much as 30% while offering a 20% reduction in spin rate.
This high launch and low spin blend delivers incredible carry and roll, especially when maximised with the Boom Boom’s revolutionary gas-injected Hot 1 TechnologyTM.
Added Elford: “While the stock Aldila Rip’d NV shaft is very high quality, we wanted to give golfers a wider choice to enable them to best match the Boom Boom 3’s incredible performance to their own swing characteristics.
“The Graffaloy BiMatrx looks amazing, performs excellently and is one of a number of different shaft options on offer.
Lynx is the Official Golf Club of the Ricoh Women’s British Open to 2016 and continues to establish itself as the most forward-thinking and exciting equipment brand in Europe.
It is dedicated to supporting ‘green grass’ Pro shop business, with more than 450 accounts in the UK, and is an official supplier to the TGI Golf Partnership.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.