Global Edition

Cleveland unveils all-new Launcher XL range

9.12am 18th January 2022 - New Products

Cleveland Golf has released details of its new Launcher XL range of clubs which will go on sale in stores in the UK and across Europe from March 25. The range features drivers, fairway woods, hybrids and irons, all of which boast game improvement properties.

LAUNCHER XL DRIVERS

The Launcher XL driver is offered in four models – XL, XL Lite, XL Lite Draw and Women’s XL Lite. All four models are 6.7% longer front to back than their predecessors and feature an 11% increase in MOI. The added MOI delivers more forgiveness with a higher launch and provides a 27% tighter dispersion area when compared against the previous generation.

The face features Rebound Frame, which provides alternating zones of flexibility and rigidity that directs more energy into the golf ball on every drive for greater distance, while an adjustable hosel allows golfers to optimize their launch angle, distance and shot shape with up to 12 different potential loft positions.

The shaft is fitted with an 8g weight that is placed inside the end of the grip to help square up to the ball more consistently for better accuracy and control.

The Launcher XL Lite features a head that weighs 12g less than the standard model and is aimed at players who prefer a lightweight option in order to add speed to their swing. It features the same head design and Rebound Frame structure to maintain maximum forgiveness.

Meanwhile, for those players fighting a slice, the Launcher XL Lite DRAW helps take the right side out of play, while the Women’s Launcher XL Lite is tailored to the needs of female golfers

“The Launcher XL drivers hit the ball long and straight – plain and simple,” said Joe Miller, European Product Manager at Cleveland Golf. “This is the most forgiving driver line we’ve ever made. More than anything, you’re going to see straighter drives more often. We’re introducing a standard model with adjustable loft and lie settings, a lite model that’s longer and faster, and a draw model that corrects for a slice. There’s something for all game improvement players with Launcher XL.”.

Lofts: Launcher XL (9°, 10.5°, 12°), Launcher XL Lite (10.5°, 10.5° DRAW, 12°), Women’s Launcher XL Lite (12°)

RRPS: Launcher XL (£379/€419), Launcher XL Lite (£309/€359), Launcher XL Lite DRAW (£309/€359).

LAUNCHER XL HALO FAIRWAY WOODS & HYBRIDS

The Launcher XL range features three new lofted wood/hybrid models – HALO fairway, HALO Hybrid and the HALO Hy-Wood.

Similar to the Launcher XL Driver, the Launcher XL HALO Fairway Woods are built with a larger overall framework with HALO perimeter weighting and increased MOI for added forgiveness on every swing.

Offered in 15°, 18° and 21° lofts, latest generation features Gliderail technology, which helps deliver a square face at impact for a pure strike. They also feature a new Rebound Frame club structure that directs more energy into the golf ball at impact for more ball speed on every shot.

“The new Launcher XL HALO Fairway Woods are the most forgiving and confidence inspiring fairway woods Cleveland Golf has ever made,” said Joe Miller. “With an extreme high MOI design, Gliderail technology and Rebound Frame, the Launcher XL Fairway Woods provide distance and consistency never before seen for game improvement players.”

Key Innovations:

XL Head Design: The Launcher XL HALO Fairway Woods feature a larger head with extreme perimeter weighting (MOI of 3,338 g-cm² in the 3-wood), the most ever in a Cleveland Golf fairway wood.

Gliderail: Twin rails along the sole of the club help keep the face straight through impact for optimal ball striking off the tee or from the deck.

Rebound Frame: A flex zone in the face and a second flex zone in the body of the club work in sequence to direct more impact energy into the golf ball, increasing ball speed and distance on every shot.

Action Mass CB: An 8g weight placed inside the end of the grip delivers better balance for more control without added effort.

HiBore Crown Step: The stepped crown shape brings the height of the crown down, dropping the centre of gravity and raising the launch in the process.

RRP: £219/€239

Launcher XL HALO Hy-Woods

The new Launcher XL HALO Hy-Wood, which is offered with 13.5 degrees of loft, sets up like a hybrid, but delivers fairway wood-style speed and distance.

“Designed to set up like a hybrid for confidence inspiring precision but built closer to a fairway wood for better swing speed and distance, the Launcher XL HALO Hy-Wood is the perfect go to club for maximum second shot distance and control,” said Joe Miller.

RRP: £209/€229

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Launcher XL Hybrids

Offered in four lofts (18°, 21°, 24°, 27°), the Launcher XL Hybrids features an MOI of 2,961 g-cm² – the most ever in a Cleveland hybrid. Three rails along the sole of the club help keep the face straight through impact for optimal ball striking regardless of the lie.

A flex zone in the face and a second flex zone in the body of the club work in sequence to direct more impact energy into the golf ball, increasing ball speed and distance on every shot.

An 8g weight placed inside the end of the grip delivers better balance for more control without added effort.

The stepped crown shape brings the height of the crown down, dropping the center of gravity and raising the launch in the process.

RRP: £189/€219

The Fairway Woods, Hybrids and Hy-Wood are available with an half-inch shorter shaft option for those players that demand precision and the freedom to shape their shots as they please.

LAUNCHER XL & HALO IRONS

The all-new Launcher XL Irons and HALO irons are both game improvement irons designed to give players a reliable ball flight and consistent control.

The Launcher XL Irons are the ideal iron set for players seeking forgiveness and accuracy in one complete iron set. Launcher XL Irons feature hollow body long irons for distance and forgiveness, while cavity back short irons focus on precision when attacking the pin.

They deliver a 15% increase MOI over the previous generation, providing more forgiveness and more shots that find their desired target. 

Furthermore, Launcher XL Irons feature Cleveland Golf’s MainFrame club face, which harnesses the power of Artificial Intelligence to find the optimal shape and weighting for each club face. The variable thickness pattern behind each iron face maximizes COR and ball speed for more distance on every strike.

To help balance things, Cleveland developed Action Mass CB to help square up the club face at impact. An 8g weight placed inside the end of the grip delivers better balance for more control without added effort.

Meanwhile, a V-Shaped Sole helps all players maintain speed and power through the turf for a better strike, while loft specific grooves help pull the best performance out of every club. The 4i-7i lofts have wider, flatter grooves, while the 8i-DW have closely-spaced, deeper, and higher spinning wedge grooves. Higher lofts also feature laser-milled grooves for enhanced friction.

If precision is the top priority, Cleveland has developed a custom configuration that is a half-inch shorter without counterbalancing in the grip for players seeking maximum control.

“The new Cleveland Launcher XL Irons provide a new XL head design with a large high MOI and confidence inspiring shape that results in more greens in regulation,” said Miller. “MainFrame technology faces are optimized with AI to guarantee shots all over the face maintain distance and precision, while Action Mass CB, with a counterbalance weight in the grip end, helps players get on the correct swing plane while increasing head speed for distance. All in all, Cleveland Launcher XL Irons deliver a pin seeking iron for shooting your lowest scores.” 

RRP: 6-piece steel £499/€599; 6-piece graphite set £599/€699.

Launcher XL HALO Irons       

“From head to grip, Launcher XL HALO Irons just make golf easier and more fun,” said Miller. “Most of us don’t have much confidence standing 170 yards out with a long iron in hand, and needing to carry a bunker to make the green. But with Launcher XL HALO, you’ll swing easier, feel confident, and be shocked at how forgiving they are. These irons will become your go-to clubs.” 

The foundation of these new irons is the XL Head design, which increases MOI for improved forgiveness and shots that launch high and find their target. In fact, the Launcher XL HALO Irons feature a 17% increase in MOI compared to the previous generation of hybrid-irons.

For faster shots that travel far, Cleveland has developed a new MainFrame iron face that harnesses the power of Artificial Intelligence to create the optimal club face for these irons. The variable thickness pattern maximizes COR and ball speed to help generate more distance than previous generations.

Launcher XL HALO Irons help develop a better, consistent strike. Gliderails on the long irons deliver excellent turf interaction, while the mid-to-short irons feature our V-Shaped Sole to cut through the turf more effectively for cleaner contact. Meanwhile, a new 8g weight placed inside the end of every grip delivers better balance, control, and a smoother swing without extra effort to help square up to the ball at impact. 

If precision is what is desired above all else,Cleveland is offering a new custom shaft configuration that is half-an-inch shorter without counterbalancing to focus on maximum control.

RRP: 6-piece steel £499/€599; 6-piece graphite set £599/€699.

For more information, visit www.clevelandgolf.com

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