Global Edition

Cleveland Golf launches new Premier putter range

12.41pm 17th February 2021 - New Products

Cleveland Golf has launched a new range of Huntington Beach SOFT Premier putters and along with an array of new Huntington Beach SOFT putters.

The foundation of the Huntington Beach SOFT Premier is Cleveland’s proprietary Speed Optimised Face Technology (SOFT). SOFT solves the crucial putting issue of distance control, helping to enhance speed consistency across the entire putter face.

The centre of the face features more condensed milling lines, while milling mark frequency decreases going outward from the centre. Unlike similar technologies featured in other brands, SOFT takes the next step by delivering model-specific diamond CNC milling pattern for each model, so it can deliver optimised distance control regardless of the putter shape.

Huntington Beach SOFT Premier features two specific putter grips to achieve optimal putting performance for each stroke type. For slight or strong arcing strokes, the Lamkin SINKFIT Skinny Pistol grip, combined with a toe-down weighting, will help facilitate clubhead rotation. Meanwhile, the larger Lamkin SINKFIT Pistol grip and face-balanced design is ideal for straight back stroke types.

Cleveland Golf is also introducing eight new tour-proven shapes to the Huntington Beach SOFT collection. These new releases offer a similar fitting system. For slight or strong arc types, the Huntington Beach SOFT Pistol grip comes standard, while straight back stroke types will benefit from the Huntington Beach SOFT Oversized grip.

RRP: Huntington Beach SOFT Premier putters £139; Huntington Beach SOFT putters £119. On sale date: March 20.

The HB SOFT putter’s unique milling structure ensures more consistent distance control from across the entire face
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