Continuing its focus on authentic-to-golf clothing, Callaway has launched its Spring/Summer ’20 collection, which includes more performance-driven SwingTech products, a men’s Odyssey capsule collection, plus some unique and fun print designs in men’s and ladies.
In men’s, key products for 2020 include the all-new Swing Tech Polo, which features a high-stretch fabric and incorporates a proprietary shoulder design for less restriction to promote more freedom of movement.
Within fashion, subtle print designs bring an element of fun into the collection, with styles such as the ‘Tee Print Polo’ and ‘Golf Bag Polo’.
The growing Odyssey collection has been expanded even further, offering a higher level of logo branding for consumers looking to emulate what they see on tour. Key new pieces include a soft-touch fabric polo and two long-sleeve layering options.
The signature slim fit ‘X Collection’ continues to grow in popularity, especially within European markets. It provides more fashion-orientated designs, along with more a tailored fit and European styling. Building on the success of previous years, the designs offer authentic performance apparel combined with premium designs.
For ladies, Callaway Apparel continues to offer something for every taste through presenting fresh contemporary colour pallets and floral designs. New print inspirations are a key focus, with an example of this being a subtle Flamingo design incorporated into tops and bottoms – each able to be worn together as an outfit or independently to tie back to other fashion and core colours.
Capitalising on the success of its golf dress this year, 2020 will see three colour options, including new ‘Virtual Pink’. Fresh ‘fashion essentials’ have also been developed to provide that sportier look. Realising the demand for Swing Tech, this is now incorporated into select ladies styles for the first time.
The Kids collection shows Callaway Apparel’s commitment to all levels of the game, with new fashion and core essential styles being emulated in polos, layering and bottoms.
Accessories, including belts and caps, complete every outfit. Callaway-branded caps have been exclusively designed in men’s and ladies fashion colours to match back to key pieces.
Furthermore, Callaway continue to offer depth of stock in all year-round essentials in men’s and ladies that highlights its commitment to team, club logo and corporate business.
The new Callaway Apparel Spring ’20 collection is available to pre-book now. Speak to customer services on 01376 504362 or email firstname.lastname@example.org to arrange an appointment with your local sales manager and view the collection.
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