“Last week our ‘expeditionary’ group of Scottish golf course videos had just over 1,000 full views each,” said David Whyte, Go-Golf.TV’s producer & cameraman. “Today, Wednesday 24th, they are all reaching the 4,000 mark.
This rapid rise in the number of views is an indication of how online video is such an effective way of delivering your message to prospective customers. More people are turning to the Internet to gain information and forward-thinking golf clubs are reconsidering their old marketing expenditure for a new digital age.
“Those hits are mainly on YouTube,” continues David. “We’re currently uploading to a number of other popular platforms such as GolfBuddy, GolfBlogger, Mulligan +, as well as general sites such as TripAdvisor and Google Maps. Here in Scotland, we’re waiting on word from STV.TV and Visit Scotland to start feeding our videos onto their high visitor-number sites.”
Go-Golf.TV operates a simple, straight-forward scheme where golf clubs can have their video produced and then actively distributed to this growing network of golf-related websites.
“Prestwick St Nicholas Golf Club only joined us two weeks ago and their video presentation went live last week,” said David. “This morning it has had 3,151 complete views. You could not dream of that kind of distribution & exposure in the past.”
Club members also like to see their club portrayed in this way. On installation of their website video, Prestwick St Nicholas received an email from a member. “May I congratulate the Committee on the production of the website video which is excellent. It is a fine example of how a golf course should be portrayed and is a credit to those behind its production.”
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